I turn ambiguous business challenges into systems anyone can execute. From cross-border fraud crisis management to building HR infrastructure from scratch at a UK fintech startup — I walk into chaos and build order.
Hire one of me instead of a separate ops consultant, brand strategist, English content team, and AI integration specialist.
Each case represents a state of chaos or an unstructured brief — no SOP, no precedent, no lawyer, no system, or a client who needs answers their own team can't yet produce. I walked in and built something real.
In a multi-brand agency environment, I built B2B development systems, differentiated positioning, and content architectures across Wellness, EdTech, HR Tech, and Benefits. Strategies that don't stay in decks.
Designed a complete enterprise client acquisition mechanism for NESS — allowing team members with no sales background to reach and engage corporate HR contacts effectively.
Differentiated positioning for two English learning brands, a campus ambassador programme, a three-layer social content strategy, and a three-stage venue partnership outreach model.
Analysed positioning gaps in Taiwan's HR software market, identified the strategic gap for entering the foreign enterprise segment, and proposed a concrete action plan from content strategy to decision-chain penetration.
Coordinated B2B promotion strategy across NESS, Fully, Apollo, and WUWOW/TutorABC — designing cross-brand collaboration frameworks, weekly social publishing systems, and a three-phase speaker commercialisation roadmap.
I don't pursue 100 in one domain. But I can reach a deliverable 80 in each — fast. That's the core value of a genuine generalist.
Whether it's fintech operations or brand strategy, I enter every chaotic situation with the same thinking logic.
I write long-form essays every few weeks. Topics span organisational design, cross-cultural business, AI tools in practice, and personal philosophy. Not content marketing — it's how I think.
I am open to consulting engagements — not becoming another approval-waiting employee inside your org. If you need someone who can walk into chaos, and push execution forward, let's talk.
My background is genuinely varied — seven years of teaching, English education, fitness training, cross-national work, then into marketing strategy and fintech operations. These experiences trained me to think from the user's perspective, not just the brand's.
Working at a Taiwan brand strategy agency taught me to build a complete pipeline from analysis → strategy → executable SOP. Working at NeroPay UK taught me to build a functioning company skeleton from zero in a zero-system environment.
Currently building my own strategic consulting practice, focused on helping early-stage brands — particularly those navigating English-language markets for the first time.
I'm open to a limited number of consulting partnerships and long-term collaborations. If you're an early-stage founder, a brand needing cross-border support, or have any idea worth discussing — tell me your situation.