For high-value prospect merchants already using a competitor, a generic pitch doesn't work. I designed fully customised English-language sales proposals — including competitor analysis, tailored pricing, ROI modelling, and visual layout — independently from strategy through to final document.
For high-value potential merchant clients, standard sales scripts and generic decks don't produce sufficient conviction to switch providers. These clients are already using a competitor and need a very specific reason to consider making a change.
My task: design a full English-language business document that makes the recipient feel this was built specifically for them — from competitor comparison to pricing to layout. The proposal itself needed to serve as a demonstration of NeroPay's professionalism.
Understand the prospect's business scale, current payment provider, primary pain points, and transaction profile — the foundation for every claim in the proposal.
Map the key competitor's pricing, features, and contract terms. Design a side-by-side comparison table that makes the differential immediately legible — not a wall of text, a visual argument.
Build a custom fee structure based on the client's transaction volume and business model — competitive enough to win, structured to maintain margin.
Write the copy, organise the data, design the layout. No external designers or copywriters — delivered as a ready-to-send proposal document.
A well-crafted bespoke proposal does two things simultaneously: it makes a specific argument for switching, and it demonstrates the standard of professionalism the client can expect from the relationship. The quality of the document is itself an answer to "why should I trust NeroPay?"
Most early startup sales materials are "here's what we offer." High-value clients want to see "do you understand my problem?" Customisation isn't about impressing people with effort — it's about making the prospect feel seen and understood. That requires three things working together: the ability to quickly absorb competitor intelligence, an understanding of the client's business logic, and the ability to translate that into a persuasive narrative.
"The best proposals don't pitch a product — they reflect the client's situation back at them with a clear answer to 'what changes if I switch?'"
Doing this in English, independently, for a UK market — without external copywriters or designers — is a practical demonstration of what "full English business execution" actually looks like in practice.